This will help you connect your efforts back to business goals, and prove ROI. One step further: Use UTMs codes in your links for your Story stickers to track any sales you make through your Story. (Including cute animals like Chewy does helps too.) Include a discount code and call to action in your Story, along with a link sticker so that viewers can shop with your code right from your Story. Pairing that with a link that will take followers directly to your products is even better. Post about your promotion through the week to keep it top-of-mind. Stories are one of the best places to promote limited-time discounts. Clothing company Rawson used this format to better understand customer preferences. You can even use them for product research. Typically, these Stories include a Poll sticker so viewers can vote for “This” or “That.” And with infinite ways to use them, they always feel fresh. They keep people tapping to see what others voted for, and what comes next. These are an easy, interactive way to capture engagement. Let’s dive into some Story ideas that do this well: Instagram story ideas for business Create a “this or that” But ultimately, the key is to create content that your audience will want to engage with. There are always tips and tricks you can use to boost engagement, like using stickers (which you’ll see a lot of in this article) and posting up to five times a day. Getting your audience to interact with your Story can mean the difference between being featured at the top of your followers’ feed, or being pushed to the back of the line. Just like in-feed posts, engagement matters when it comes to ranking Stories.
In a recent LinkedIn poll, 52% of respondents said they used Stories to share other content, links and engage with their audience. When it comes to what kind of Stories you can make, the opportunities are endless. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.ģ9 Instagram story ideas to spark your creativity
It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.Īnd more opportunities to post means more opportunities to creatively engage with your audience. Instagram stories are a powerful feature to use to engage with your audience.
If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself.
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